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Marketing research

Market research will help you meet existing and identify new customers, set realistic goals for your business, solve business challenges, explore business expansion opportunities, develop a desirable product. Depending on which aspect of the business it refers to, we distinguish several types of marketing research.

  • Consumer behavior research
  • Advertising research
  • Product research
  • Business environment research
  • Sales research
  • Distribution research
  • Risk analysis

Public opinion research

Public opinion research provides information on important social issues - political, economic, social, etc. They make it possible to identify the problem, beliefs, values, and expectations that people have, and to check public policy and thus reveals and strengths the way for further democratization of society. This research also has a significant role in the sphere related to political subjects and voting outcomes.

Psychosocial research

Psychosocial studies abolish the unnatural boundaries between psychological and sociological research, looking at the individual in the context of the interactive influence of psychological factors and the social environment. These studies examine how this interaction affects an individual's physical and mental well-being and ability to function. This approach is used in a wide range of ancillary professions in health and social care institutions, but also other areas of social sciences and humanities.

Program evaluation

Program evaluation will allow you to make an objective assessment of the program, improve its efficiency and / or inform with program decisions, and adapt the program to the field situation in a timely manner. Evaluation can be conducted in each of the project phases.

  • Formative evaluation
  • Process/application assessment
  • Outcome/efficiency assessment
  • Impact assessment
  • Summary assessment

Research within the organization / company

Research within organizations or companies will allow you to identify potential problems in a timely manner, and to react in a timely manner, in order for the team to function optimally. Research can relate to the assessment of:

  • Employee corporation
  • Organizational culture
  • Diversity and inclusion in the workplace
  • Organizational behavior
  • Management process
  • Remote work
  • Skills and learning potential
  • Work-private life balance
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  • Banja Luka
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